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Nice Guys Finish Last


In the world of Real Estate, there are plenty of cut throat people. A big issue is that some buyers are too nice. Now I’m not saying this to be a jerk, that’s worse, but what I am saying is that when you’re in the market you need a back bone. Buying a home can be a high charged, high stress, and very draining experience. Because of this it’s easy to let the process get the best of you. If you want to succeed, you have to be tough.

For example, if you’re buying home in a hot market, especially ones that cater to first time buyers, you need an extra level of toughness. As a buyer you could end up paying too much, or lose out all together because you weren’t willing to negotiate. In the competitive market, it is imperative that you have to stand up and fight instead of running away if the seller counters your offer. It’s easy to get bid out, and sometimes you may have to negotiate heavily. When Negotiations start, then it’s really important to start getting tough. No one wants to pay more than you have to, but no one wants to sell for less than they want. Be wary, if your market is hot, there are probably plenty of other offers. This means that if you low ball your seller then you will be ignored. If you need help deciding on an offer, talk to your agent. He or she is always the best choice for advice in any situation.

Let’s say your offer got accepted and you’re in escrow, don’t relax just yet. In escrow the buyers have the ability to open negotiations again based on needed repairs during the buyer investigation period. Keep in mind that this is again negotiation, and the seller probably won’t agree to everything, but if you don’t stay strong there’s probably a lot you’ll end up having to pay for. Negotiate, and talk to your agent and hopefully you and the seller could come to at least a compromise.

In the end, if you persevere, you will end up with the keys to your new home. Then, you can go back to being your kind pleasant self, the “nice guy.”

As always, if you have any questions, stop by or call National Realty Group. We are the One-Stop Solution offering Real Estate Sales and Mortgages. You can also visit our website at


About National Realty Group

National Realty Group was founded in October 1991 by Jeff Maas. It started as a two man office but soon grew to a medium sized office. One of the original agents formed a new home development company soon after. Steven Walker Homes is now a large national home builder. Southfork Mortgage Company Corp. was founded in April 1990 by the owner of a large home builder. Jeff Maas stepped in as its Broker in September 1993. With the help of Jeff Evens, Jeff Maas was able to expand the company. In July 1994, the owner of Southfork retired and Jeff Maas and Jeff Evens purchased the company. They continued the growth and soon built it into a multi-million dollar corporation. National Realty Group remained separate until Jeff Maas sold it to Southfork Mortgage in 1996. This allowed the owners to expand National Realty Group while allowing its agents to provide mortgage services to their clients. In 1996, a branch office of Southfork and NRG was opened in San Bernardino. It was later moved to Redlands in the most well-known office in the city. In 1998, they opened an office in Temecula in the Temecula Valley Bank office. The offices were expanded and closed 45 million in real estate and loan transactions in 1998. In 1999, Jeff Maas purchased the company from Jeff Evens becoming sole owner and broker. Shortly after the name was changed to National One Mortgage Corp. The company outgrew its 3000 square foot office in Riversideand moved to a building of approximately 6000 square feet. The growth continued at a spectacular rate. The company grew to over 40 agents within one year. The expansion continued with the addition of 2800 square feet and later adding more space for a combined total of nearly 13,000 square feet. At our peak we had over 125 agents and 12 employees in the Riverside office alone. During the summer of 2003, we opened an office in Temecula at the corner of Rancho California and Margarita. This office was soon bursting at the seams with 42 agents and 3 full time employees. Due to the increased demand for our unique programs, by the public and real estate agents, offices were opened in Corona and Ontario in early 2005. The year saw more amazing growth with offices opening in Moreno Valley, Hemet, Las Vegas and Norco. Rancho Cucamonga and Phoenix opened the first part of 2006. A Murrieta office opened summer of 2007. The economy has not been kind to many real estate and mortgage companies. We have remained strong and successful. Our business model of a One-Stop Shop provides the exact service and convenience the Home-Buying public desires and needs.


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