In the vast updates and algorithm changes of the top search engine,s most of the local real estate agents and companies are suffering from a lack of online lead generation and top ranking keywords. Despite their previous SEO efforts, their websites and local results are no longer appearing on the first pages of the SERPs for area specific keywords; Example: “San Francisco Real Estate”. The top positions on search engines for these types of keywords are now occupied by nationwide real estate websites. In this process local buyers and sellers are pushed into a non-local real estate portals websites. Many in the real estate community struggle to generate new buyers and sellers online while also adjusting to the new rules.